Effective Date: November 10, 2025

EM Black Car ("we," "us," or "our") operates the website https://emblackcar.com (the "Site"). This Privacy Policy explains how we collect, use, and protect your information when you visit our Site, request transportation services, communicate with us, or interact with our booking system or AI-powered support tools.

1. Information We Collect

We collect the following types of information to provide and improve our services:

Personal Information

When you make a booking, payment, or interact with us (including our AI agents), we may collect:

-Name and email address

-Payment details (processed securely by third-party providers)

-Pickup and drop-off locations

-Ride preferences

-Trip history and booking details

-Communication through our AI chatbot or live support

-Device and usage data for booking and navigation features

-Other communication preferences

When you interact with our AI assistant or chatbot (powered by the OCM System/HighLevel platform), we may collect conversation transcripts or usage data to improve customer service and automate support. Some AI interactions may be reviewed by authorized team members to improve service accuracy and ensure quality. These conversations are not used for marketing without your consent.

Usage Information

We automatically collect data about how you use our Site, including:

-IP address, browser type, and operating system

-Pages visited, time spent, and features used

-Cookies and similar tracking technologies (see our Cookie Policy)

2. How We Use Your Information

We use your information to:

-Schedule and provide transportation services

-Manage bookings and payments

-Communicate trip updates or delays

-Respond to inquiries via our AI chatbot or support team

-Enhance route efficiency and customer experience

Information shared with our AI agent may be used to automate responses, assist with booking management, and improve the quality of service.

3. Cookies and Tracking

We use cookies and similar technologies to personalize your experience and analyze usage. Some cookies are essential for the Site to function. For details, see our Cookie Policy. We may also use cookies or analytics tools to understand how customers use our booking system and AI assistant features. You can manage or disable cookies through your browser settings. However, some site features may not function properly if cookies are disabled.

4. Data Sharing and Third-Party Services

We do not sell or rent your personal information. We may share data with:

Service providers (for hosting, email, analytics, or payment processing)

Platform partners that support our booking, communication, or AI systems

Legal authorities when required by law or to protect rights and safety

All third-party processors are required to handle your data securely and only for authorized purposes.

Systems that may include this data:

-GPS/navigation providers

-Payment processors

-AI platform providers (e.g., OCM System/HighLevel)

We may share limited information with service providers that assist in dispatching rides, processing payments, hosting the AI chatbot, or sending communications on our behalf.

5. Data Retention

We retain personal information only as long as needed to provide services, comply with legal obligations, or resolve disputes. You may request deletion of your account and personal data at any time by contacting us. Chat and booking data may be stored temporarily for customer support, training, or dispute resolution.

6. Data Security

We use industry-standard security measures such as encryption, secure hosting, and limited access controls to protect your information. However, no online transmission is completely secure, and you share data at your own risk.

7. Your Rights

Depending on your location, you may have rights to:

-Access, correct, or delete your data

-Object to processing or restrict how data is used

-Withdraw consent at any time

-Request data portability

-You may request deletion of your booking or conversation data at any time by contacting us.

To exercise these rights, contact us at [email protected]. We will respond within the time limits required by law.

8. International Data Transfers

If you are located outside the United States, please note that your data may be processed or stored in the U.S. We ensure that appropriate safeguards are in place for international data transfers.

9. Business Transfers

If EM Black Car is involved in a merger, acquisition, or sale of assets, your personal data may be transferred as part of that transaction. Any such transfer will remain subject to this Privacy Policy.

10. Children’s Privacy

EM Black Car is intended for adults. We do not knowingly collect personal information from anyone under 18. Minors cannot book rides without guardian permission.

11. Updates to This Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with a revised effective date. Material updates may also be communicated via email or on the Site.

12. Contact Us

If you have any questions about this Privacy Policy or your personal data, please contact us:

EM Black Car

Email: [email protected]

Phone: (248) 392-3998

Effective Date: November 10, 2025

These Terms of Service ("Terms") govern your access to and use of our website located at https://emblackcar.com (the "Site"), as well as any related booking, transportation, dispatch, or customer support services we provide (collectively, the "Service").

By accessing or using the Service, you agree to these Terms. If you do not agree, please do not use the Site or Services.

1. Eligibility

EM Black Car provides private transportation services for adults aged 18 and older. By using the Site or Service, you confirm that you meet this requirement and have the legal capacity to enter into these Terms.

Minors may only use the Service with the consent and supervision of a parent or guardian.

2. Accounts and Bookings

To access certain features or schedule rides, you may need to create an account or provide booking details. You agree to:

-Provide accurate and current information during booking or registration.

-Keep your details (if applicable) secure.

-Be responsible for all activity under your account or booking.

We reserve the right to refuse or cancel any booking suspected of fraud, misuse, or violation of these Terms.

3. Payments, Cancellations, and Refunds

All rides must be paid for at the time of booking or completion, unless otherwise agreed. Payments are processed securely through third-party providers.

Cancellations: You may cancel a booking in accordance with our cancellation policy posted on the Site. Late cancellations or no-shows may result in fees.

Refunds: Refunds are issued only in accordance with our refund policy or when a ride is canceled by EM Black Car due to service unavailability.

All fares are displayed before booking confirmation, unless dynamic pricing or third-party factors apply.

4. Conduct and Safety

You agree to use the Service responsibly and in accordance with all laws.

You may not:

-Engage in unsafe, abusive, or illegal behavior while using our services.

-Damage, misuse, or interfere with vehicles, drivers, or systems.

-Use the Service for unlawful or deceptive purposes.

We reserve the right to refuse service or terminate access to anyone who violates these Terms or poses a safety risk.

5. Intellectual Property

All materials on the Site, including text, graphics, images, logos, and software, are the property of EM Black Car or its partners and are protected by copyright and trademark laws.

You may not reproduce, distribute, or use any materials for commercial purposes without our prior written consent.

6. AI Assistant Disclosure

EM Black Car may use AI-powered tools (including chatbots or virtual agents) to assist with customer support and bookings. These tools may collect and process user input to improve accuracy and service quality.

Conversations may be monitored or reviewed by authorized staff for training and quality assurance. The AI assistant does not make binding commitments. Final confirmations are handled by our team or automated booking system.

7. Disclaimers

The Service and all content are provided on an "as is" basis. We make no warranties or guarantees regarding availability, punctuality, or specific results.

While we strive for accuracy in scheduling and communication, EM Black Car is not liable for delays due to weather, traffic, or events beyond our control.

8. Limitation of Liability

To the fullest extent permitted by law, EM Black Car and its affiliates shall not be liable for indirect, incidental, or consequential damages arising from your use of the Service.

Our total liability for any claim shall not exceed the total amount paid for the ride giving rise to the claim.

9. Changes to the Service

We may modify, update, or discontinue parts of the Service at any time. If material changes are made to these Terms, we will post updates on this page with a new effective date. Continued use after such updates constitutes acceptance of the revised Terms. Any updates to these Terms will apply to future use of the Service after the new effective date.

10. Governing Law

These Terms shall be governed by and interpreted according to the laws of the State of Michigan, without regard to conflict of law principles. Any disputes shall be resolved in the state or federal courts of Oakland County, Michigan.

11. Contact Us

If you have any questions about these Terms, please contact us:

EM Black Car

Email: [email protected]

Phone: (248) 392-3998

Effective Date: November 10, 2025

This Cookie Policy explains how EM Black Car ("we," "us," or "our") uses cookies and similar tracking technologies on our website https://emblackcar.com (the "Site") and related booking or support systems.

1. What Are Cookies

Cookies are small text files placed on your device when you visit a website. They help the Site function properly, remember your preferences, and improve your browsing experience. Some cookies are essential to operate our services, while others help us analyze performance or deliver relevant content.

2. Types of Cookies We Use

Essential Cookies

Required for the Site and booking system to function. These enable scheduling, navigation, and secure payment processing.

Performance & Analytics Cookies

Used to understand how visitors use the Site and improve functionality. We use Google Analytics and similar tools to collect anonymous usage data, such as page visits, booking interactions, and time spent.

Functional Cookies

Remember preferences such as pickup locations, saved ride details, or communication settings to streamline your booking experience.

Marketing Cookies

Used to deliver relevant content and measure the effectiveness of campaigns. We use Meta Pixel to understand how users interact with our marketing materials and to improve advertising relevance. These cookies may also help us measure the performance of ads across Google, Meta, and other platforms.

3. Third-Party Tools and Services

We may use trusted third-party platforms and partners that set cookies or similar technologies to assist with analytics, communication, and platform management. These include:

-Google Analytics (for traffic and behavior insights)

-Meta Pixel (for marketing analytics)

-LimoAnywhere (for some bookings)

-On Course Marketing System (powered by HighLevel)

Our AI assistant may use session cookies or similar tracking technologies to maintain chat continuity and improve response accuracy. Each of these services maintains its own privacy and cookie policies, which you can review on their respective websites.

Each of these services maintains its own privacy and cookie policies, which you can review on their respective websites.

4. Managing Cookies

You can control or delete cookies through your browser settings. Most browsers allow you to:

-View which cookies are stored

-Delete specific cookies or clear all

-Block cookies entirely

Please note that disabling certain cookies may affect the functionality or performance of the Site.

For more information on managing cookies, visit www.allaboutcookies.org.

5. Changes to This Policy

We may update this Cookie Policy periodically. Updates will be posted on this page with a revised effective date. Continued use of the Site after updates means you accept the changes.

6. Contact Us

If you have any questions about our use of cookies, please contact us:

EM Black Car

Email: [email protected]

Phone: (248) 392-3998

Effective Date: November 10, 2025

This Acceptable Use Policy ("AUP") outlines the standards and expectations for using the EM Black Car website, booking system, AI assistant, and related transportation or customer support services (collectively, the "Platform"). By using EM Black Car, you agree to comply with this policy and our Terms of Service.

1. Purpose

EM Black Car provides discreet, reliable private transportation for executives, entrepreneurs, and elite travelers who expect safety, professionalism, and respect. This policy ensures all users and drivers engage responsibly and uphold the integrity of our service.

2. Prohibited Activities

When using the service, you agree not to engage in activities that:

-Violate any applicable laws or regulations.

-Harass, abuse, or intimidate drivers, fellow passengers, or staff.

-Upload or distribute malware, spam, or harmful links.

-Misuse or attempt to access another user’s account or private information.

-Impersonate others or misrepresent your identity.

-Engage in behavior that endangers the safety or comfort of drivers or other passengers.

-Attempt to damage, tamper with, or misuse vehicles or booking systems.

-Use EM Black Car services for unlawful transportation or fraudulent purposes.

3. Respect and Professionalism

We expect all customers and drivers to treat one another with courtesy, respect, and professionalism at all times. Rude, discriminatory, or unsafe conduct may result in refusal of service or account suspension.

4. User Responsibilities

You are responsible for:

-Providing accurate information when booking rides or creating accounts.

-Maintaining the confidentiality of your account (if applicable).

-Complying with all applicable laws during your ride, including seat belt and conduct requirements.

-Reporting any unsafe, suspicious, or unlawful activity to EM Black Car support immediately.

5. Monitoring and Enforcement

EM Black Car reserves the right to monitor user activity and communication to ensure compliance. We may issue warnings, suspend, or terminate accounts that violate this AUP or our Terms of Service.

Enforcement decisions are made at our discretion and are intended to maintain a safe, respectful, and empowering community environment. We may use automated tools, including AI-based monitoring, to detect suspicious or prohibited behavior in digital interactions (such as chat or booking systems).

6. Reporting Violations

To report a suspected violation of this AUP, please contact us at [email protected].

We review all reports in confidence and take appropriate action to address issues promptly.

7. Updates to This Policy

We may update this AUP periodically to reflect changes to our services or industry standards. Updated versions will be posted on this page with a new effective date. Continued use of the Platform after updates constitutes acceptance of the revised policy.

8. Contact Information

EM Black Car

Email: [email protected]

Phone: (248) 392-3998

Effective Date: November 10, 2025

This section explains how EM Black Car (“we,” “us,” “our”) processes personal data as the data controller and how our platform providers, LimoAnywhere and HighLevel (used via the On Course Marketing System), acts as our data processor for bookings, communication, and customer management.

1) Roles and Relationship

Controller: EM Black Car — we determine the purposes and means of processing customer and booking data.

Processor: HighLevel — provides the underlying CRM, AI assistant, and communication systems, and processes data on our behalf under its Customer Data Processing Addendum (the “HighLevel DPA”).

Sub-processors: None, other than HighLevel. If this changes, we will update this section accordingly.

HighLevel DPA (Updated September 2025): https://www.gohighlevel.com/data-processing-agreement

Signed HighLevel DPA (Updated September 2025): https://storage.googleapis.com/msgsndr/knES3eSWYIsc5YSZ3YLl/media/68cd9fdae8e00965e564fca1.pdf

2) Scope of Processing

We use HighLevel to host and operate our booking, communication, and AI assistant systems. Processing activities include:

-Ride booking and management

-Customer communication and support

-Dispatch coordination and scheduling

-Email and SMS updates, confirmations, and promotions

-AI assistant interactions for booking and inquiries

-Analytics related to communication and booking performance

We do not and will not ever sell personal data.

3) Categories of Data and Individuals

Individuals: Customers, prospective customers, drivers, and site visitors who contact us.

Data: Name, email address, phone number, pickup and drop-off locations, booking history, communication preferences, and AI chat transcripts.

We do not intentionally collect sensitive categories of data (such as health, race, or biometric data).

4) Lawful Bases (where applicable)

Contract: to provide transportation services and related communications you request.

Consent: for optional marketing emails or SMS notifications; you can withdraw consent at any time.

Legitimate Interests: to maintain platform security, prevent fraud, and improve service efficiency—balanced against your rights and freedoms.

5) Retention

We retain personal data for as long as your customer account remains active or as needed to complete your bookings and comply with legal obligations. Upon deletion or a valid request, we delete or anonymize data within a reasonable period unless retention is required by law (e.g., for tax or recordkeeping purposes).

6) Security

HighLevel implements technical and organizational measures as described in the HighLevel DPA.

We limit staff access to customer data to what is necessary to operate the service and fulfill bookings securely.

7) International Transfers

Where data is transferred or stored outside your country, we rely on appropriate safeguards consistent with applicable law. HighLevel’s transfer mechanisms and commitments are set out in the HighLevel DPA (see link above).

8) Data Subject Rights

Depending on your location, you may have rights to access, rectify, erase, restrict, object, or port your data, and to withdraw consent for marketing at any time.

How to exercise your rights: Email [email protected]. We aim to respond within 30 days (or the period required by law). You may also have the right to lodge a complaint with your local supervisory authority.

9) Children

EM Black Car is intended for adults (18+). We do not knowingly collect personal data from minors. If you believe a minor has provided personal data, contact us to request deletion.

10) Contact

EM Black Car

Email: [email protected]

Phone: (248) 392-3998

11) Updates

We may update this section to reflect changes to our processing or providers. Material changes will be posted with a new effective date.

Effective Date: November 10, 2025

EM Black Car (‘we,’ ‘us,’ or ‘our’) provides transportation, booking, and customer support services (‘you,’ ‘your’) through our website https://emblackcar.com (the ‘Site’) and related systems, including our AI assistant and booking platform (powered by On Course Marketing System/HighLevel).

1. Purpose

This SLA outlines our commitment to maintaining reliable booking and communication systems, prompt support, and transparent updates regarding service availability. EM Black Car operates through the On Course Marketing System (powered by HighLevel), which supports our scheduling, dispatch, and customer communication functions.

2. Service Availability

We aim to ensure that our website, booking tools, and communication systems remain accessible and operational with a high degree of uptime. While uptime depends on third-party infrastructure (including HighLevel and hosting providers), we strive to minimize disruptions and respond quickly to any interruptions.

Scheduled Maintenance:

We may perform maintenance or updates to improve performance and security. When possible, these will occur during off-peak hours and be announced in advance via email or system notifications.

Unscheduled Downtime:

In the event of unexpected downtime, we will notify users promptly via email or the booking portal once the issue is identified and provide updates as information becomes available.

3. Support

We are committed to addressing booking, payment, and technical inquiries promptly. Support is available by email at

[email protected].

Support requests are reviewed during standard business hours (Monday–Friday, excluding holidays). While we do not guarantee specific response times, our goal is to acknowledge inquiries within a reasonable timeframe and resolve them efficiently.

4. Service Commitments and Limitations

While we make every effort to maintain a high level of service, certain limitations apply:

-We cannot guarantee uninterrupted access; occasional maintenance or downtime may occur.

-EM Black Car is not responsible for outages or issues caused by third-party providers (including HighLevel, internet service providers, GPS networks, or payment processors).

-Our services, booking systems, and communications are provided on an “as available” basis.

5. Updates and Changes

We may update this SLA periodically to reflect operational changes or system improvements. Updated versions will be posted on this page with a revised effective date.

6. Contact Information

For support, questions, or concerns about this SLA, please contact us:

EM Black Car

Email: [email protected]

Phone: (248) 392-3998

Effective Date: November 10, 2025

This statement explains how EM Black Car (“we,” “us,” “our”) complies with the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and the UK General Data Protection Regulation (“UK GDPR”) in relation to the personal data we collect and process.

1. Our Role

EM Black Car acts as the data controller for the personal data of customers, passengers, and website visitors. We determine how and why personal data is collected, used, and stored.

We use HighLevel (via the On Course Marketing System) as our primary data processor, providing booking management, communication, and customer relationship functions. HighLevel processes data on our behalf in accordance with its Data Processing Addendum:

https://www.gohighlevel.com/data-processing-agreement

2. Legal Bases for Processing

We process personal data under the following lawful bases:

Contract: To provide transportation, booking, and related communication services.

Consent: For optional marketing communications, AI interactions, or location-based notifications. Consent may be withdrawn at any time.

Legitimate Interests: To maintain system security, prevent fraud, and improve customer experience—balanced against your rights and freedoms.

3. Data Transfers

Personal data may be processed or stored in the United States through HighLevel’s infrastructure. HighLevel ensures compliance for international data transfers through Standard Contractual Clauses (SCCs) and equivalent safeguards as outlined in its DPA.

We may also process limited communication data through integrated AI or messaging systems hosted by HighLevel or its approved sub-processors, subject to the same safeguards.

4. Data Protection Principles

We adhere to the core GDPR and UK GDPR principles:

Lawfulness, Fairness, and Transparency – We explain clearly how data is used.

Purpose Limitation – Data is collected only for specific, legitimate purposes.

Data Minimization – We collect only what is necessary.

Accuracy – We strive to keep data accurate and up to date.

Storage Limitation – We retain data only as long as necessary.

Integrity and Confidentiality – We protect data using appropriate security measures.

5. Individual Rights

Under GDPR and UK GDPR, you have the right to:

-Access your personal data.

-Request correction of inaccurate information.

-Request deletion (“right to be forgotten”).

-Restrict or object to processing.

-Request data portability.

-Withdraw consent for marketing.

To exercise your rights, email [email protected] We will respond within 30 days as required by law.

6. Security Measures

We and our platform provider implement technical and organizational safeguards, including:

-Encryption of data in transit and at rest.

-Secure payment processing through third-party providers.

-Authentication and role-based access control for staff and drivers.

-Routine system updates and monitoring.

-Limited access to customer data strictly for operational purposes.

7. Data Retention

We retain personal data for as long as your customer relationship or booking history with EM Black Car remains active. After termination or deletion requests, data is securely deleted or anonymized within a reasonable period, unless legal obligations require longer retention. Certain records (such as payment or transportation logs) may be retained longer as required by tax, legal, or safety regulations.

8. Complaints and Supervisory Authority

If you believe your data has been processed unlawfully, you may lodge a complaint with your local supervisory authority. EU residents can find their authority here: https://edpb.europa.eu/about-edpb/board/members_en.

UK residents can contact the Information Commissioner’s Office (ICO) at https://ico.org.uk. If you are located outside the EU or UK, you may also contact your local data protection authority or regulatory body.

9. Contact Us

EM Black Car

Email: [email protected]

Phone: (248) 392-3998

10. Updates

We may update this statement periodically to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a new effective date.